Enemies of freedom
“All that is needed is money and a candidate who can be coached to look sincere; political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.” A. Huxley
Although this interview’s focus is the US of the 60’s, by now much of it sound familiar all over the world. Here is another excerpt.
WALLACE: Mr. Huxley, in your new essays you state that these various “Enemies of Freedom” are pushing us to a real-life “Brave New World,” and you say that it’s awaiting us just around the corner. First of all, can you detail for us, what life in this Brave New World would you fear so much, or what life might be like?
HUXLEY: Well, to start with, I think this kind of dictatorship of the future, I think will be very unlike the dictatorships which we’ve been familiar with in the immediate past. […] Now, I think what is going to happen in the future is that dictators will find, as the old saying goes, that you can do everything with bayonets except sit on them!
But, if you want to preserve your power indefinitely, you have to get the consent of the ruled, and this they will do partly by drugs as I foresaw in “Brave New World”, partly by these new techniques of propaganda.
They will do it by bypassing the sort of rational side of man and appealing to his subconscious and his deeper emotions, and his physiology even, and so, making him actually love his slavery. I mean, I think, this is the danger that actually people may be, in some ways, happy under the new regime, but that they will be happy in situations where they oughtn’t to be happy.